To realize its objectives for the young tourism industry of the country, Bari upholds a set of principles and values in all activities. The economic objectives of the establishment will be pursued only if they follow the Bari corporate ethics. Some of the prevailing principles and values at Bari Tourist Resort are: 

• Consideration for the interests of the regional population as the real owners of Lake Urmia, a unique and untouched natural treasure and a divine blessing for the region and the country 
  
  
• Restoring the values and reviving the authentic Iranian and Islamic cultures by undertaking cultural activities 
  
  
• Putting service quality before mere personal profits 
  
  
• Protecting the environment and preventing all activities which might endanger the nature in any way 
  
  
• Generating adequate job opportunities for the younger population of the region and consequently stopping the course of emigration, and creating better working potentials to draw back those who have left the region in search of proper employment.